What does a publisher do for a video game?

Fund a video game’s development and distribution. What does a Game Publisher do? A Game Publisher finances a video game’s development, handles the marketing and release of the game, and gets the returns on its sales.

Are there any publicly traded video game publishers?

Numerous video game publishers are traded publicly on stock markets. As a group, they have had mixed performance. At present, Electronic Arts is the only third-party publisher present in the S&P 500 diversified list of large U.S. corporations; in April 2010, it entered the Fortune 500 for the first time.

What’s the risk of being a game publisher?

Game development always involves some degree of risk—a game might never see completion, it could fail to meet its sales goals, or any number of other problems. Finding the right publisher, however, helps mitigate that risk by shifting some of the responsibility to the publisher.

Who are the publishers of loading human games?

While those duties may be part of some publishing deals, the general purpose of a publisher is more akin to a traditional book publisher than a game developer. Loading Human is published by Maximum Games in conjunction with Untold Games.

Who are boutique publishers in the gaming industry?

Boutique publishers, such as Maximum Games, are those who have experience and reach in the gaming industry, but fall somewhere between the presence of independent studios and AAA publishers. Maximum Games, as a boutique publisher, can support unique games like Loading Human, which tells a fascinating story through virtual reality.

What’s the best way to pitch your game to publishers?

The best way to get a publisher interested, though, is a playable prototype – traditionally a costly endeavour, but more feasible now with the likes of Unity and Sony’s own Fire Engine. “They’re brilliant,” Smith says.