Why do some videos on YouTube go viral?

Unruly, a marketing technology company, offers an answer. Its analysis of some 430 billion video views and 100,000 consumer data points reveals the two most powerful drivers of viral success: psychological response (how the content makes you feel) and social motivation (why you want to share it).

How long until a YouTube video goes viral?

YouTube personality Kevin Nalty (known as Nalts) recalls on his blog: “A few years ago, a video could be considered ‘viral’ if it hit a million views”, but says as of 2011, only “if it gets more than 5 million views in a 3–7-day period” can it be considered “viral”.

How long does it take for a YouTube video to go viral?

A video can go viral with the help of YouTube algorithms, authority websites, and popular social media platforms. According to many successful internet marketing experts, a video becomes viral when it gets over 4 million views within seven days.

What are some viral videos that went viral?

Mekanism has created viral campaigns for clients such as Pepsi, Virgin Mobile, Axe and 20 th Century Fox. Most recently added to their collection of viral hits is the creation of Hovercat which launched on June 9 th, 2012 to promote animal adoption through the American Society for the Prevention of Cruelty to Animals (ASPCA).

How did HoverCat video go viral on YouTube?

This is where the ‘Snowball effect’ comes in. By coordinating with influencers and having a number of popular sites feature the video on their homepage, Hovercat made it to the ‘most viewed’ page as the #4 video within the ‘pets and animals’ category.

How many views does a YouTube video get a day?

With over 4 billion views on YouTube each day, the opportunity for exposure is tremendous. But don’t be fooled. Just because your video is on Youtube and YOU think it’s great doesn’t mean it’ll capture the kind of attention you are hoping for. So what does it take to achieve the coveted status of viral video?